Marketing Director
Brand relaunch strategy and marketing team development
Moscow · Russia
Armen Ambartsumyan
Marketing Director
I develop brands, product portfolios and teams. Connecting positioning, pricing strategy and communications with commercial results.
01Profile
I lead marketing where brand strategy meets business economics: from positioning and pricing architecture to product launches and 360° marketing.
My experience spans Russia, Belarus and Kazakhstan, teams of up to 11 and marketing budgets of up to $1.5 million. I combine consumer brand development experience with hands-on work with AI agents and analytical tools.
Open to leadership roles developing brands, products and services, including opportunities in new sectors. Moscow · office, hybrid or remote.
02Companies & roles
Director, Regional & Federal Brand Portfolio
Portfolio strategy, positioning and pricing architecture
Oasis Beverages Group
Marketing Director — Belarus & Kazakhstan
Two-market marketing leadership, brands and international partnerships
Senior Brand Manager → Group Brand Manager → Head of International Brand Portfolio
Licensed brands, product launches and portfolio management
Nord Wines Distribution
Brand Manager, Corona Extra
Brand development
On-Trade Marketing Manager → Brand Manager
Brand launches and HoReCa channel development
Imperial Tobacco
Market Development Manager
HoReCa distribution and marketing
03Expertise
Strategy & leadership
Positioning, brand portfolios, pricing architecture and product launches. Team leadership, international negotiations and brand licensing.
360° marketing
TV, digital, media planning and trade marketing. Connecting channels with brand and business objectives.
Content & social media
Content strategy, social media marketing (SMM) and copywriting: from core brand messages to copy and creative briefs.
Analytics & Excel
Advanced Excel. Market research, P&L financial modelling, budgeting and marketing effectiveness measurement.
Applied AI
I configure AI agents and orchestrate their workflows, selecting and running cloud and local models for the task at hand. Tools: Hermes AI, OpenRouter and Hugging Face.
Technical tools
Linux — practical fundamentals. Python — basic proficiency.
04Education
Russian State Agrarian University — Moscow Timiryazev Agricultural Academy · 2004
MS in Agronomy
Plekhanov Russian University of Economics · 2021
Mini-MBA: Internet Marketing and E-Commerce
Continuing education
Languages
English · C1
German · B1 Spanish · B1